Lingerie Market Insights

The lingerie market refers to the industry that produces and sells intimate apparel, including bras, panties, corsets, hosiery, sleepwear, and other undergarments. This market includes a wide range of products designed to suit various styles, sizes, and preferences, from functional and basic to luxury and high-end. The lingerie market serves both women and men and has a global reach, with a wide range of brands and retailers competing for consumer attention and loyalty. Factors such as comfort, fit, design, and quality are key considerations for consumers in this market.

In 2021, Lingerie Market Size was estimated to be worth USD 94.9 billion. With a compound annual growth rate (CAGR) of 4.52% from 2024 to 2030, the lingerie market industry is expected to increase from USD 99.18 billion in 2024 to USD 135.16 billion by 2030. The main factors propelling the market's expansion are the rising millennial population and a better awareness of how well products fit.
Regional Analysis

The Asia Pacific region is the largest market for lingerie globally, driven by factors such as the growing number of working women, increasing disposable income, and the growing influence of western fashion trends in the region. The report also notes that China is the largest market for lingerie in the region, accounting for a significant share of the market.

Moreover, many international lingerie brands have also expanded their presence in the Asia Pacific region, recognizing the growth potential of the market. For instance, Victoria's Secret, a leading lingerie brand, has opened several stores in countries such as China and Japan, catering to the growing demand for intimate apparel in the region.